THE SPIRIT ANIMAL COLLECTION
Meet the Spirit Animals.
Let your personality get the representation it deserves. Browse the collection. Wear your truth.
Shop the dropSIGNAL YOUR TRUE SELF
Which one are you?
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The Spirit Animal Collection
Our flagship line is here to celebrate your true primal instinct. We've brought you a collection that brings the high-end comfort and low-key chaos that your life needs. Treat your skin to the softest organic combed cotton t-shirts with a character of their own. There is fit here for every vibe — find yours and let your t-shirt do the talking for you!
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The Sutra Collection
Heritage isn't a costume — it's a code. The Sutra Collection translates Indian motifs — Om, Chakra, Dharma, Trishul, Vidroh — into bold-yet-minimal statements where tradition meets modern aesthetics. Worn confidently on 100% Supima cotton.
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Tripundra | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Om | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Vidroh | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Shunya | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Chakra | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Yog | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Dharma | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Yantra | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF)
The Zen Collection
Let's be honest: your wardrobe doesn't need more noise, it needs a strategy. The Zen Collection delivers understated elegance — a sophisticated single-line quote in elegant typography on a classic crew-neck silhouette. Effortless sophistication for work, leisure, or anywhere in between. The comfort of 100% Supima cotton in pre-shrunk regular fit made just for you.
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Good Vibes Only | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Designed For Disruption | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Spreadsheet Slayer | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Selectively Social | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Now Get Back To Work | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Coffee Code Conquer | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Fearless | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF) -
Chess, Not Checkers | Black
Regular price ₹999Sale price ₹999₹1,399(29% OFF)
CATCH THE MOOD
Shop by vibe.
LOOKBOOK
On the streets, in the wild.
FROM THE FEED
Styled up on the gram.
An apparel brand for the perpetually online.
An independent Indian fashion label, designed in-house and shipped pan-India. Built across multiple lines — graphic statements, traditional motifs, minimalist type — with more on the way.
— StyleUp.Today
₹100 off your first.
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